What Would Advertisers Do if it Weren’t for Artists?

It takes more than a team of creative thinkers and visionaries to pull off this stunt!

Only just 4 artist/installers scaled a billboard over the streets of Shanghia to install the live launch of Nike’s new Free Flyknit shoes. Watch these impressive craftsman dangle as they “flyknit,” thread by thread, a shoe on a barefoot suspended hundreds of feet in the air in only 10 days!

Hats off to the creative crew involved with this innovative project!

Read more from the source: CampaignAsia.com