What Would Advertisers Do if it Weren’t for Artists?

It takes more than a team of creative thinkers and visionaries to pull off this stunt!

Only just 4 artist/installers scaled a billboard over the streets of Shanghia to install the live launch of Nike’s new Free Flyknit shoes. Watch these impressive craftsman dangle as they “flyknit,” thread by thread, a shoe on a barefoot suspended hundreds of feet in the air in only 10 days!

Hats off to the creative crew involved with this innovative project!

Read more from the source: CampaignAsia.com

WOAS Announces Scott-Free Scholarship Foundation as Beneficiary of VIP Event

On October 31st, 2013 VIP ticket holders will congregate for an event of the season! A Masquerade ball and charity event will launch the highly anticipated international art show, WOAS RALEIGH 2013! The night will debut the exhibiting artists and be filled with dramatic performances, art installations, live music, and complimentary wine, beer and fine food.

Scott Free Scholarship Foundation

All proceeds from this event will be donated to Scott-Free Scholarship Foundation, a local organization that works to help at risk children by pairing them with summer camp programs offering sports, technology, theatre, music, arts and education. Through generous acts from camps and the support of a caring community, deserving children are given an opportunity each summer to explore new talents and abilities, enhance existing skill sets, and build a solid foundation for future growth. Since 2008, Scott-Free has been the invisible link providing resources and opportunities vital to the positive development of North Carolina’s under supported youth.  

In the hopes of providing an exceptional experience and to maximize proceeds for The Scott-Free Scholarship Foundation, tickets will be sold for the event to the public. With each ticket purchase the attendee will gain VIP entrance during the entire duration of WOAS RALEIGH 2013. Advance tickets are available at a discounted price of $50, or two for $90, and may be purchased by visiting:  http://worldofartshowcase.ticketleap.com/masquerade-vip-opening-reception-woas2013/.


Have you heard of NYC’s most cherished collectors – Herb and Dorothy Vogel?

Watch the PBS Trailer of Herb & Dorothy Vogel Here

“HERB & DOROTHY tells the extraordinary tale of Herb and Dorothy Vogel, a seemingly ordinary couple who filled their humble one-bedroom New York apartment with more than 4,000 works of art over a 45-year period. Filmmaker Megumi Sasaki turns her lens on the Vogels during a critical period of transition for the couple and their cherished collection.”      - PBS (http://www.pbs.org/independentlens/herb-and-dorothy/film.html)

Check out Target Audience Magazine’s interview with COO of Jerry’s Artarama, David Goldstein, as he discusses the World of Art Showcase

http://targetaudiencemagazine.com/wp-content/uploads/2013/02/march2013.pdf  (Page 15)

Instead of asking for background for our readers, since most of our readers are independent artists trying to make a successful career out their passion for creating, What is your“elevator pitch” for The World of Art Showcase in Las Vegas?

Art is the mirror of humanity and this show puts forth a massive display of the finest works of contemporary artists. It’s aim is to make stars of fine artists and to connect with the viewer about the power of art.

What makes great art and what makes a great artist? What makes a “professional” artist in your mind?

A great artist is a free thinker. With all the homogenizing of society, with all the rules set upon us and the patterned programming of government and big business, free thinking itself is an art. Great art communicates to either your left or right side of your brain. It is translatable to the viewer and has the ability to transform or renew vision and belief.

What do you see as the biggest problem truly talented artists have with reaching a fan base that can and will pay them for their art?

A comatose society that can’t distinguish reality from illusion. What is needed is a new way of thinking, a New Renaissance to awaken what is innately part of the human genome. The World Of Art Showcase is just a small part of this awakening process. I am sure that given the opportunity to see really good art in mass scale will enlighten. So we need big events like WOAS in fine art to wake up society and notice their hunger to feed their soul.

What advice do you have for an independent artist, one not aided by a publicist or publisher, to brand him or herself?

Be as outrageous as you can no matter what your style and to get people to notice you. To believe in yourself and not look value monetary success as success. Getting people to
hear or view your art is success. Carry business cards and give them out liberally. Film YouTube pieces. Show up at big events that the media attends and do your art. Spread the word that the arts are clearly the only thing that separates us as human beings from the rest of the planet. Spread the word that being an artist is not necessarily paintings, drawing, music, dance, film, prose, poetry and theater but the passion of life itself which can extend to all aspects of one’s life.

Do you think nonartists can appreciate art? Do people need to appreciate art for an artist to be successful?

As previously stated there are no non-artists. Just those that are comatose. How else can you explain the fact that we allowed in New York City 32oz soft drinks to be banned.
To allow ourselves to be scanned at airports so some government worker can see us nude and that we allow spending on billion dollar planes and tanks that are out of date while
people starve or remain homeless.

Aside from the artists included in the World of Art Showcase, who are some of your favorite independent artists, and do you appreciate any musicians or poets because of their connection to fine art?

This would be unfair as I would leave out too many artists. It is infinite. Just go on the Internet and you can find thousands of talented artists. John Lennon was an artist too. I’ll
leave it at that.

What do you think about the idea that some individuals can become so personally attached to their work that they don’t want to sell it cheap if at all; should artists price art according to what it means to them or should they think more in strategic economic terms?

I believe originals should always be priced relevant to the time and quality of the piece. That being said it would be a good idea to do girclee prints hand embellished or not to offer to the public at a good price their images. Originals can be set at any price and the market will buy them or not. Prints can keep you fed. I don’t think any artist should ever give their art away. In fact it is the selling of art too cheaply that reduces it value in the minds of society.

By, Ellen Eldridge, Target Audience Magazine, March 2013

Announcing the 1st Annual WOAS RALEIGH

Art enthusiasts will congregate in North Carolina’s Capital City for a weekend festival of art, WOAS RALEIGH 2013. The World of Art Showcase will be presenting no less than 100 talented artists from all over the world. The admission of each artist will be decided upon a panel review of art professionals, including: curators, collectors and art educators. Nestled in the heart of the east coast, Raleigh opens its doors to the art world of the north, south, west and abroad.

The Opening Night Preview will be a Masquerade Ball on Thursday, October 31st, 2013. All ticket proceeds from this event will be donated to a local art organization dedicated to developing the arts in Raleigh. The evening will be adorned with art, music, creative costumes, fine foods, wine and cocktails and much more. This event will give the community a chance to congregate and celebrate the amazing art scene that Raleigh has to offer.

Doors open to the public on Friday, November 1st, 2013 at 11:00 am. Tickets will be available for purchase at the door and in advance from www.WorldofArtShowcase.com. From 7:00 pm to 10:00 pm the doors will be open for free admission to celebrate Raleigh’s First Friday cultural event. There will be live performances, wine and cheese spreads and more so be sure to stop by and see the action in person. Free Shuttle services from ArtSpace, CAM and the NC Museum of Art will be provided to the Convention Center.

The hours for Saturday, November 2nd, 2013 and Sunday, November 3rd, 2013 will be from 11:00 am to 6:00pm with after-hours networking socials at designated locations around Downtown Raleigh.

It is our pleasure to bring you the 1st Annual Art Raleigh, presented by The World of Art Showcase and Jerry’s Artarama.